Samsung Festivals & Galaxy Watch8 Classic
Seasonal campaign suites for Samsung across two Olympic Games, Black Friday, Samsung Festival and the Galaxy Watch8 Classic launch.
- Concept and art direction. I led the design of the web and social suites.
- Iris Worldwide
- 2024–2026
- My design team at Iris in Skopje, among them Nebojsa N. and Filip L.
- Web banners, Social, Performance Max
- UK, Europe
The story
Context
A run of seasonal campaigns for Samsung across web and social, from 2024 to early 2026: the Paris 2024 Olympics, Black Friday and Samsung Festival in 2024, the launch of the Galaxy Watch8 Classic in 2025, and the Milano Cortina 2026 Winter Olympics.
Challenge
Keep five very different moments distinct, and still recognisably Samsung, across dozens of formats.
Idea
One system, five moods: blue sport tiles for Paris, gold on black for Black Friday, a clean product grid for Festival, a crescent moon for Watch8, icy lavender for Milano Cortina. The grid and type stay fixed so colour and imagery can move.
Execution
Web, social and Performance Max suites for each moment, including pre-order and buy-now variants for Galaxy Watch8 Classic.
The work
Five moments, one system
Each moment at true relative size within its own suite.
World Cup 2026 offers
Football offers for Samsung around the 2026 World Cup: one floodlit pitch carried across site banners, social and mobile formats.
SmartThings for Samsung Festival
The Q3 2025 Festival suite: thin connecting lines link the devices in every format, from site banners to mobile.
Olympic live stream titles
Storyboards for three title sequences in Samsung’s Olympic live stream: Podium Firsts, Olympic Games Story and Thanks for watching.
Solve for Tomorrow
Samsung’s programme for 16 to 25 year olds in the UK and Ireland. The London team made the master designs; my team in Skopje adapted them for CRM, Google Discover, Samsung Members and retargeting.
Strava and Love to Move
Two health promotions for Galaxy wearables: a Strava segment challenge for Galaxy S25 Ultra and Watch Ultra, and Love to Move, a Valentine’s steps challenge in Samsung Health with a holiday voucher as the prize.
Always-on offers
Between the big moments: Bespoke AI with A Minecraft Movie, Galaxy AI and Galaxy Tab S10 FE.
Credits
- Client
- Samsung
- Agency
- Iris Worldwide
- Dushan Stojkovikj
- Concept and art direction. I led the design of the web and social suites. I led the creative and digital team across all of it and reviewed every format before delivery.
- Team
- My design team at Iris in Skopje, among them Nebojsa N. and Filip L.
Hiring a Creative Lead or Design Director?
Open to Creative Lead, Design Director and Art Director roles in the UK, Europe and the US, on site or remote, and to a few art direction projects with agencies and brands.