Seventeen years, from the design desk to directing

Creative Operations Director

Cheil, marketing agency

• Lead the CA and QA teams.
• Responsible for the creative process and everything around it, so that the work is made well and finished well.

Design Director

Iris Worldwide, marketing agency, London

• Led concept and art direction for PayPal, Ripple, Samsung and Siemens, from first idea to rollout across markets.
• Art-directed phase 2 of Ripple’s “Crypto Means Business” across New York, London, Dubai, Singapore and São Paulo.
• Grew the design team from 3 to 10 in 18 months, hiring 7; led 20+ creatives across 8 global campaigns.
• Cut project delivery time by 30% with new review workflows and design systems.
• Managed campaign budgets of up to £3M.
• Mentored through weekly 1:1s, portfolio reviews and workshops. Across Iris and Codeart, 6 of the 8 juniors I mentored were promoted to senior.

Creative Lead, freelance

Splendid Forge, games startup

• Lead marketing and game design: what each game is, and how it is presented to players.
• Eight games in development or at concept stage, among them Orbit, Blink and Higiri.

Template designer, own shop

GraphicRiver, online template marketplace

• Design and sell print templates as Under-⁠Dot: menus, posters and flyers, many of them for seasons and holidays.
• 89 templates and more than 1,700 sales over 15 years.

Design and art direction, freelance

50 Sport, sports entertainment agency, London

• Hired by 50 Sport to build and lead a team of 4 senior designers for all Fan Festival web and social banners.
• Concept and art direction of the template system: nearly 1,000 templates for the 14 host cities in 3 weeks, plus a guide per city.
• 7M+ reach during the World Cup, a figure from the client.

Senior Designer

Codeart, digital agency, Skopje

• Developed creative concepts and full campaign designs for 5 major clients in healthcare and tech.
• Built a reusable design system adopted across 10+ projects.
• Delivered the “Lexi” campaign, which achieved 30% higher engagement than previous benchmarks.
• Mentored 2 junior designers, both promoted within 15 months.

Art Director (part time)

Sign Up, marketing agency, Skopje

• Defined the art direction and visual style for 6 client projects, all delivered within scope and deadline.

Art Director

Portret Magazine, fashion magazine, Skopje

• Designed 70+ covers and 200+ editorial spreads over six years, shaping the visual story with photographers and stylists.
• Grew social media following by 40% through a visual rebrand.
• The magazine won “Best Publication” twice during my tenure.

Senior Graphic Designer (part time)

Sign Up, marketing agency, Skopje

Senior Graphic Designer

Republika, marketing agency, Skopje

• Campaigns across print, digital and outdoor, with concepts refined directly with clients.

Graphic Designer

Art Alliance, marketing agency, Skopje

• Advertising campaigns, layouts and visual assets for print and digital across industries.