Filter Out The Rubbish
A blunt typographic campaign for BRITA’s coffee-machine filters, carried from web banners to bus shelters.
- Concept and art direction. I led the design across digital, print and DOOH.
- Iris Worldwide
- Digital banners, Newsletters, Print, DOOH
The story
Context
A switching campaign for BRITA filters for coffee machines, running across digital banners, newsletters, print and digital out-of-home.
Challenge
Stand out in a category where every brand claims to protect your coffee machine, and get people to switch.
Idea
Say it bluntly: FILTER OUT THE RUBBISH in heavy type, with “the rubbish” knocked out of line, and one claim: others talk, we deliver.
Execution
A bold typographic system carried from web banners and newsletters to print and bus-shelter DOOH.
The work
Digital formats
Newsletter banners and an expandable skyscraper at true relative size.
Credits
- Client
- BRITA
- Agency
- Iris Worldwide
- Dushan Stojkovikj
- Concept and art direction. I led the design across digital, print and DOOH. I led the creative, digital and artwork teams, from banners to bus shelters, and signed off the final artwork.
Hiring a Creative Lead or Design Director?
Open to Creative Lead, Design Director and Art Director roles in the UK, Europe and the US, on site or remote, and to a few art direction projects with agencies and brands.